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PROFICIENCY UNFOLDING

- Latest trends and news in PR globally -

Welcome to PRoficiency Unfolding - a blog dedicated to the industry of Public Relations that is growing by each day, becoming more challenging, exciting and impressive. Enjoy and learn!

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Writer: Paula Zbodulja
Paula Zbodulja
Nov 20, 20182 min read

Numbers matter but - AVE or AMEC?

One of the currently most present obstacles that the PR industry is facing has to be measurement. By measurement, I consider all the data...

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