As all good things come to an end so does my masters course after one year. I know that winter is not the usual time for a course to be...

As I have previously mentioned in one of my posts on the history of PR, Edward Bernays is the most significant name when it comes to...

There is no question about McDonald's being the leading successful fast-food restaurant spread around the world, constantly present...

Public relations is a profession that greatly depends on strategical planning and patient approach while handling certain activities, and...

One of the currently most present obstacles that the PR industry is facing has to be measurement. By measurement, I consider all the data...

Another year another research in the field of digital public relations conducted and carried out by Ginger Comms, more specifically...

Every year there is a special excitement building in the time of the upcoming Christmas holidays around the best advertisements released...

Attending a conference, a 'meet&greet', a convention, a symposium or some other similar event is always fun and useful from the visitor's...

Evaluating organizations by their profits, incomes and business effectiveness with customer loyalty is just an outside view - rather...

Blogging is not as easy as maybe one would think, but when you are pushed in the right direction by the right people, it may gradually...

The art of communication, which is the pure core of Public Relations, has been present ever since man developed the ability to express...

„Public Relations is about reputation - the result of what you do, what you say and what others say about you.“ – a definition given by...

This post is going to be a more personal one as I want to describe the exciting lecture I had yesterday in my uni. The course leader of...

In order to get serious and do an amazing job for a strong brand recognition, it is crucial for PR professionals to define several...

Public relations professionals have various roles and jobs they regularly fulfill for different clients with different demands. One of...

Being a student is a full time commitment, however, if you wish to succeed as a professional you have to be ready to roll up your sleeves...

‘’Fake news’’ has to be one of today’s most spread occurrences that have befallen the world of both media and PR globally. It is safe to...

Public relations is considered to be a profession that requires certain skills, such as fast decision making, creativity, writing, time...